Cassandra Schaeg

"Standing on the shoulders of women who have blazed trails in the wine and spirits industry is a tremendous responsibility. Receiving the McBride Sisters SHE CAN Professional Development Conference Award is an honor, and my goal is to share the knowledge learned and empower women and women of color to get in the game and disrupt the wine and beer business. Who's In?!"

Schaeg Photo 1.jpeg — Founder & CEO, SIP Wine & Beer

Facebook @SIPWine&Beer
Instagram @SipWineBeer

Scholarship received: professional development conference attendees

Cassandra Schaeg is the Founder and CEO of SIP Wine & Beer, a tasting room and retail store located in Escondido, CA.

Cassandra empowers novice and veteran wine and beer lovers to SIP | CONNECT | SHARE. In its fourth year of business, Cassandra succeeded in its growth by curating a selection of local brands and women-owned producers. Infusing community, culture, and conversation, Cassandra launched WineVersations, a web series dedicated to elevating stories of influencers in wine, spirits, entrepreneurship, politics, and social justice. Cassandra is certified as an Airport Concessions Business Enterprise and aspires to expand SIP Wine & Beer in the San Diego Airport.